For the A.S.O. and Anschutz Entertainment Group, we facilitated a three-year partnership with the Italian confectionery manufacturer Ferrero. The company will be present at the Deutschland Tour and the one-day race “Eschborn-Frankfurt” until 2020 with its movement initiative “kinder+Sport”. In a playful way, children and adolescents’ enthusiasm for cycling will be increased; they can thus be inspired to commit more to sports in general. In the first edition of the Deutschland Tour, Ferrero already achieved extensive media coverage and experienced a corresponding demand at the individual stage venues.