We worked on behalf of the globally active ceramic hob manufacturer BORA – based in Raubling, Germany – for Team BORA-Argon 18. We developed a new mission statement to improve the team’s profile and strengthen its brand identity. This led to the creation of the „ride.natural” claim. From 2017 onwards, the team will race as BORA-hansgrohe in the first category of professional cycling.

Image rights: Team BORA-Argon 18